Manufacturing Industry
Optimising Promotions through AI
Manufacturing Industry
Optimising Promotions through AI
Business Case
Improve the effectiveness of promotional campaigns in retail.
Objetivos
Increase conversion and reduce costs by predicting optimal discount strategies.
Use case
Casos de Uso
Infraestructura
On Premise;
Tecnologías utilizadas
Tecnologías utilizadas
Datos utilizados
Transactional and loyalty data.
imagen
imagen
Recursos utilizados
Marketing and data teams.
Dificultades y aprendizaje
Balancing margin impact and offer attractiveness.
KPIs (impacto en el negocio y métricas del modelo)
ROI of promotions and increase in campaign efficiency.
Financiación
Financiación
Colaboradores
Ona Electroerosión S.A.
multimedia
